Alent Dynamic

 
 
Strategy & Branding
Communication
Webdesign
Film

Background

When we got in touch with Alent Dynamic the company was called Alent Drying. They had developed a whole new control system for wood drying. Together we came to conclusion that the company needed a new marketable international appearance that reduced the impression of experimental technology development.

 
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The challenge

Alent Dynamic are only selling a dynamic wood drying system without the actual drying chambers (fans and heat sources etc). They compete with existing dry-chamber suppliers, who usually have their own drying system. Existing suppliers have been around for many years and therefore well-known on the market. But Alent Dynamic have a completely different, patented product that can revolutionize the industry.

 
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Our process

We started this project by doing a business analysis. After the analysis we suggested a change of company name to Alent Dynamic and a redesign of their branding.

We reformulated their customer offer and we also began to communicate solutions and value, in front of technology and product.

The platform for communication became a brand new website with a number of movies that build the brand and help sales.

 
 

Expect more to come

 
 

Summary

Alent Dynamic are now known worldwide within their industry and has had a 570 % growth over the past three years. They are one of the fastest growing companies in Sweden.