Norrbotten County Board and Företagslyftet (“the company lift”) choose Samuraj

As a small business owner, much revolves around day-to-day operations and core business. The initiative Företagslyftet aims to raise the knowledge level of company management and other parts that often tend to be deprioritized, but which are just as important for a thriving business in the long run. For example, there may be issues relating to personnel, strategy, financial management and the greater market.

We wanted to lower the threshold for what business development is about and show a more creative and playful approach. The goal was to capture both parts of what entrepreneurship and business management are about, the creative and playful side as well as structure, accounting, and the more “serious” part of business. All the parts fit, all of them have value, and none of them have to be boring.

Samuraj has developed a visual identity and marketing material in both physical and digital formats to position the project and reach the right target groups immediately upon launch. Starting from the visual identity for Nära Mat, Norrbotten's food strategy, we focused on the more strategic elements that distinguish the independent project Företagslyftet.

– Företagslyftet feels very inspiring to work with and means supporting and developing our Norrbotten rural businesses in a very direct way. The collaboration with Samuraj has worked very well and we are proud of the communicative material we use in our work. It feels modern and innovative, says Hulda Wirsén, project manager at the County Administrative Board in Norrbotten.

Do you also want to change preconceived notions, contribute to the green transition or simply strengthen your business? Please contact us!