Samuraj and Hjärtebarnsfonden are finalists for the Publishing Prize

Samuraj is nominated for the Swedish Publishing Prize with Hjärtebarnsfonden's website, The contribution is one of six finalists in the category "Sites that market associations and organisations".

Andreas Uneby

Creative Director

Today, nearly 30,000 children and 40,000 adults live with a congenital heart defect in Sweden. Many of these are affected daily by their heart defect and have constant challenges in everyday life. Hjärtebarnsfonden (in english: the Heart Childrens’ Fund) is a nationwide organization that works to create better lives for children and adults with heart defects, supports research, and provides information and knowledge to those who want to learn more about heart defects.

Samuraj was hired to create a new website for Hjärtebarnsfonden in 2022, with the aim of making it easier to navigate and understand for different target groups, and to make it easier for those who want to learn more, donate a gift, or support Hjärtebarnsfonden's work through their company.

The website was launched with a new look, new text and image content, and a completely new structure.

– Already when Samuraj showed us their first, early ideas, we understood that we had made the right choice. The fact that the website is now also nominated for the Publishing prize shows that more people have seen the qualities. Our work is to make people aware of the world's most common malformation, congenital heart defects. With that in mind it is important to have a page that is easy to navigate, clear, and pleasant to visit. That is exactly what Samuraj has shaped here, says Mattias Barsk, head of communications at Hjärtebarnsfonden.

– From the first meeting, we have felt a lot of trust from Hjärtebarnsfonden, and have been able to work closely together in a process where we benefited from each other's knowledge and experience to create the greatest possible value. It feels fantastic to be able to contribute to an organization that makes such a big and clear difference in people's lives, so for us at Samuraj who have worked on this, it’s such a good feeling in our hearts that the result is recognized for the Publishing Prize, concludes Andreas Uneby, creative director at Samuraj.

The winners of the Publishing Prize 2023 will be announced at the Swedish Publishing Prize Gala at Berns in Stockholm on November 8.





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