Sinetiq chooses Samuraj as their communications agency

The rapidly growing tech company Sinetiq hires Samuraj as its new communications agency. We will take a comprehensive approach to Sinetiq's communication and, among other things, work with strategy, branding, employer branding and ongoing marketing.

Johanna Öhman


Sinetiq, with operations in Luleå and Stockholm, offers services and products within service-oriented architecture in Sweden and internationally. Their solutions enable efficient scaling of data sharing and integration between stand-alone systems and components. As part of the company's growth journey, Samuraj is hired as a communication agency. Among other things, we will be responsible for Sinetiq's communication strategy, website and upcoming product launches as well as employer branding.

– From the very first meeting, Samuraj has shown a great commitment to getting to know us and our business in depth, which means a lot to us. We have full confidence that Samuraj, with their expertise, will play an important role as we continue to grow and present new solutions to the market. It will be a lot of fun to start the collaboration, says Karl-Johan Gramner, CEO of Sinetiq.

Today, Sinetiq works with, among others, Scania, Apollo and the Swedish Customs Administration. They have also participated in several EU-supported innovation projects and are currently participating in the international project Arrowhead fPVN. The project is led by Luleå University of Technology and will create interoperability between systems in producing industries.

As Sinetiq's offer develops and the number of customers increases, the external communication also needs to evolve. Samuraj has extensive experience in helping companies whose services are characterized by high technical complexity.

– Sinetiq has an innovative and technically complex customer offer, and the challenge of communicating it in an easy-to-understand way that still captures the breadth and depth of the offer makes this assignment particularly exciting for us. We are used to working with companies on growth journeys and want to help Sinetiq meet market demand, while moving them to new spaces and opportunities, says Johanna Öhman, CEO at Samuraj.





We are a communications agency with the capacity, depth and knowledge to take you where you want to be. Preferably further. Here you can see a sampling of the services we provide, but this field has more weird words than a rap battle, so our best advice is to just tell us what your goals are and we’ll get there together.


Brand strategy


Graphic profile



Communications strategy

Media strategy

Media plan

Search Engine Optimisation (SEO)

Target audience analysis

Inbound marketing

Digital marketing

User Experience (UX)



Web design

Web development

App design

App development


Graphic design

User Interface (UI)

Ongoing production

Print design

Social media