Olofssons Bageri

 
 
Branding
Package design
Graphic design
Communication
Concept development
Manuscript & direction
Film

Established in 1947

The company Olofssons Bageri was founded by two brothers in 1947. The CEO Bengt Olofsson decided in 2016 that it was time for an investment in their brand, communication and production. 

 
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Our approach

We conducted a comprehensive business analysis of the entire company in 2016 and presented a project plan for moving the company forward in a number of areas. Their logo was redesigned as well as all the product packaging. A review of the product range together with Olofssons Bageri resulted in a number of new products, including the popular stone-baked bread.

 
 
 

Watch - 70 years of real bread from Norrbotten

 
 
 
 

Our process

The website was redesigned and new guidelines for demos in the stores were made. The tagline "Real bread from Norrbotten" (Riktigt bröd från Norrbotten) is now keeping the company and products together. A film about the bakery was produced and launched at their 70th anniversary in September 2017.

 
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You delivered what you promised and a little more.
— Bengt-Olof Olofsson, Olofssons Bageri