Arvidssons Takstolar
Arvidssons is a family business with roots in Luleå, which produces high-quality wooden trusses for the whole of Sweden from its factory in Gammelstad utilizing knowledge and experience from generations of craftsmen. The company has grown continuously for 10 years, with a positive turnover trend of 659 percent. It is a strong, prosperous company, with high ambitions and a product to match.
Arvidssons had reached a stage where the existing brand and marketing material were no longer felt to reflect the industry-leading company they had become. Together with Samuraj, a project was started to develop a new brand and a strong and uniform expression across all the company’s communication channels.
We placed great importance on getting to know and understanding the Arvidsson brothers and their business, history, future plans and vision, in order to communicate as clearly and powerfully as possible the soul, the feeling and the vision that already exists in the company and the family.
The logotype we created is a development of the company's previous logo. We took the truss out of the name and gave it more space, while creating a more abstract but also stronger and more unique symbol for it. This now also forms an even stronger and clearer letter “A”, which in its expression positions Arvidssons as self-confident, strong, and with a weight and presence that the earlier, thinner symbol lacked.
We have updated the company's profile with a yellow color, which replaces the company's previous blue and gray, and which directs thoughts more clearly towards wood materials and nature. In addition, it expresses an optimistic, bright outlook, and achieves a good balance between these values and artisanal professionalism of the company.
It has also been important to us that the new logo should look great on everything from branding on wooden pallets, to gym t-shirts and the factory signage. We believe that Arvidssons Takstolar will now stand out more clearly, both locally and nationally.
In working with the website, we have had two important priorities: To strengthen Arvidsson's employer brand to facilitate recruitment, and to clearly inform about the company's offer and create a clear platform from which to base all types of marketing. We now communicate the company's culture and values, what kind of journey employees get to be a part of, and drastically reduce the step from being loosely interested to actually sending in your CV or just dropping them a call.
Our ambition in the customer offer has been just as direct: We want to position Arvidssons as the strongest, smartest truss manufacturer in the world. We believe we have succeeded. Or well, we strongly believe that it is Arvidssons themselves who created the conditions for that position, our contribution has been to convey that position and quality outside the company as well, and clarify that image on a wider market.
Now Arvidssons is well equipped to the next steps of raising the whole of Sweden's ceiling even higher, and we at Samuraj are looking forward to keep contributing to that journey.
Brand
Strategy
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