Hjärtebarnsfonden
Every year, 2,000 children just in Sweden alone are born with heart defects. Hjärtebarnsfonden (The Heart Childrens’ Fund) is a nationwide non-profit organization whose aim is that no one should have to suffer from heart defects, especially not children. They raise money to support research, spread knowledge and information about heart defects, and support affected children, adults and their relatives in every conceivable way.
Hjärtebarnsfonden contacted Samuraj to create a better and more efficient website. There was a clear budget and a clear goal: Make it as easy as possible for visitors to find their way around the site, regardless of why they came there, and make it easier for those who want to donate and get involved to both understand how the various processes work and then follow through on their decision.
The existing website had a navigation and structure that was not adapted to the mixed and sprawling content that Hjärtebarnsfonden has built up over the years. Many different types of information were mixed in large galleries, the menu structure didn’t really provide a good overview of available pages, and many pages were basically impossible to find without having a direct link mailed to you.
In addition, the front page of the website was full of images and videos, but very thin on information, so a first-time visitor could ironically find the information simultaneously both overwhelming and insufficient.
Together with Hjärtebarnsfonden, we discussed the challenge, and how we could best use their time as well as our own to create maximum long-term value in the project, and create as good an effect as possible in the changes. We understood early on that there were certain parts of the project where Samuraj could contribute in a unique way, and others where the volume of material and Hjärtebarnsfondens long and deep experience gave the organisation itself a vital role.
The result was a completely new website restructured from the ground up. The majority of the information and pages from the previous version were preserved, but the navigation between them and how they were connected internally, such as which parent category a certain page belonged to, was completely rethought. Some pages are now presented directly in the top menu, and some are accessed by the visitor by clicking a larger menu. But the menu is only half the truth, as a large part of the navigation takes place via more organic flows. For example you click through to the Learn more page after reading a few short sentences about heart defects further down the home page.
We also wanted to make it clear to the visitor what type of content they are currently seeing. So Stories, News and Events have been split into different feeds, and all the different ways to donate and get involved have been brought together and streamlined.
The result is a fundamentally changed user experience. A direct effect has been that Hjärtebarnsfonden simply no longer receives calls from visitors who need help finding the right place on the website, or who do not understand how to donate. Fantastic, we think!
It feels great for us at Samuraj to be able to help the Heart Children's Fund. Now continuing our cooperation to keep optimising the process to get involved and donate, so that no one has to suffer from heart failure.
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